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Amanda Schneck
FRACTIONAL CMO · KEYNOTE SPEAKER · EDUCATOR

Marketing leadership for the AI era.

With 25+ years of experience, I help executive leadership teams turn marketing into a clear, measurable engine for growth — as their fractional CMO and from the stage.

Amanda Schneck

Built for the leaders who drive growth.

From the boardroom to the marketing team, I partner with the people responsible for where the business goes next.

Executive leadership teams

Who need marketing at the table, aligned with sales, operations and finance.

CEOs & founders

Who want a strategic marketing partner without a full-time CMO hire.

Boards & investors

Who want marketing that reports in revenue, growth and value.

Marketing leaders & teams

Who want senior guidance, new skills and a clear plan to follow.

EXECUTIVE LEADERSHIP

Two ways to work together.

Lead your marketing from the inside, or build your team's capability from the front of the room. Many clients do both.

01 · FRACTIONAL CMO

C-suite marketing leadership, without the full-time hire.

I join your executive team to set strategy, tie it to revenue, lead your people and report results.

  • · Revenue-tied marketing strategy and roadmap
  • · Brand positioning and go-to-market planning
  • · AI integrated into your marketing
  • · Team leadership, mentoring and board reporting
Explore Fractional CMO →
02 · SPEAKING ENGAGEMENTS

Keynotes, seminars, trainings & workshops.

Expert-led sessions for conferences, leadership teams and marketing departments, tailored to your audience.

  • · Conference keynotes
  • · Executive seminars
  • · Hands-on team trainings, including AI
  • · Custom workshops built around your goals
Explore Speaking Engagements →
MY APPROACH

Any industry. The same disciplined approach.

Great marketing leadership isn't about knowing one industry. It's a way of working: start with the business, decide with data, use AI with judgment, and leave your team stronger.

01

Business first

Every plan starts with your revenue goals and growth priorities, not a list of tactics.

→ A roadmap your leadership understands
02

Decisions backed by data

Clear KPIs from day one, so every dollar is measured and every decision has a reason.

→ Results you can report
03

AI with human judgment

Practical AI where it creates real advantage, with the guardrails that protect your brand.

→ Speed without the risk
04

A stronger team

I teach as I lead, so your people build skills that stay long after the engagement.

→ Capability that lasts
PROFESSOR & PRACTITIONER 25+ years of leading marketing, and teaching it.
Financial services Healthcare Technology & SaaS Retail & consumer Education Hospitality Government Professional services Nonprofit
“Amanda’s fractional CMO services brought a perfect mix of creative vision and practical execution to our leadership team. She gave us the clear strategic direction we needed, successfully accelerating our market growth and establishing a forward-thinking foundation for our marketing, including smart AI integration.” JD
SPEAKING ENGAGEMENTS

Sessions your audience will put to work.

See all sessions →
KEYNOTESEMINAR

AI integration in modern marketing

Where AI creates real advantage, and how to adopt it responsibly.

KEYNOTE

Trust as your most valuable marketing asset

Why credibility drives revenue more than ad volume, and how to build it.

TRAINING

AI literacy for marketing teams

Hands-on practice with the tools, prompts and guardrails your team needs.

SEMINARWORKSHOP

High-LTV customer acquisition & retention

Finding, winning and keeping the customers worth the most.

WORKSHOP

Demand generation & multichannel performance

Build a pipeline engine that sales and finance both trust.

SEMINAR

Brand strategy that drives growth

Positioning and messaging that set you apart and support revenue.

ARTIFICIAL INTELLIGENCE

AI belongs in your marketing strategy.

AI isn't a separate project. Integrated the right way, it makes your whole strategy sharper, faster and more personal, without putting your brand at risk.

Predictive insights

Spot opportunities and forecast performance before you spend.

Personalized journeys

Automated, relevant experiences for every customer.

Smarter content

Create more, faster, while keeping your brand voice.

Responsible guardrails

Clear guidelines that protect your brand and customers' trust.

Your next stage of growth starts with one conversation.

Tell me where you are and where you want to go. We'll find the right way to work together.