Graphic Design Archives - Amanda Schneck

pearladmin In Graphic Design, Marketing Strategy, Video Marketing

Ethos, Pathos, & Logos: Persuasive Advertising

If you're familiar with Aristotle, then you've probably heard of these three persuasive techniques to help build brand loyalty! Yes, even Aristotle had a few brilliant marketing ideas! The following...

pearladmin In Graphic Design, Marketing

Color and Consumer Behavior

German-born artist Josef Albers once said, “the study of colors is the study of ourselves.” In relation, the way consumers perceive a product according to personal preferences reflects that...

pearladmin In Graphic Design

What Is Typography And Why Is It Important?

Whether it’s on our phones or simply browsing through a magazine, typography is all around us. Emotion can be expressed by the relationship between the appearance of the text and...

Graphic Design

Ethos, Pathos, & Logos: Persuasive Advertising

Color and Consumer Behavior

What Is Typography And Why Is It Important?

Amanda Schneck

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