Tis’ The Season For Social Media Marketing

It’s the most wonderful time of the year! With the holiday season already set in motion, business is booming and you need a plan to generate consumer interest throughout your social media campaign.

How do you maintain consistency through the hustle and bustle of the holiday? We have some insight that might help!

Run a Christmas Giveaway

What better way to get into the Christmas spirit than with a special giveaway? It’s that time of the season where your consumers deserve a gift for becoming a part of your brand. Holiday contests are incisive ways to not only boost engagement with existing followers, but intrigue new consumers as well! Free products, gift cards, or even a paid vacation (it’s possible!) are great ways to spread Christmas cheer.

More so, your brand can integrate rules that benefit your brand! Some businesses, in order for a consumer to qualify, request that followers interact with the post, such as a comment or like, and even follow various social media platforms.

Offer a Christmas Checklist

Let’s be honest. We’ve all done some last minute Christmas shopping at one point or another. The holiday season is one of the greatest times of the year, but it can be a bit difficult to keep track of all those gifts you would like to give to friends and family.

That’s why checklists are a great way to stay on task. Not to mention it is a great way to plug in your brand’s product or two!

Be Authentic

Sometimes businesses can get caught up in the holiday efforts to promote sales and push deals. It’s important to establish an authentic connection with your audience, especially during the Christmas season. Now is the time to share a funny holiday story, or shopping experience. The holiday season may be a great opportunity to promote exclusive deals, boost branding efforts, and highlight your brand as the perfect gift, but most importantly, its a time to connect.