When Google explores websites and finds these backlinks, it registers the connections like handshakes between you and other, hopefully reliable sources, thus increasing your authority and upping your ranking.
How do you get backlinks?
Backlinks certainly require a strategy for attaining. Consider your current status as a business.
- Do you have customers who run their own blogs? Perhaps offer an incentive for them to link to your homepage from their website.
- Have you been featured in an online newsletter or magazine? Check in with the author to ensure that a link to your website was embedded somewhere in their article.
- Do you work directly with clients who have their own websites? Bring up backlinks in your next conversation: a link for link transaction can lift both of you up in your respective rankings.
There’s another element to your backlink profile which you should consider: internal links.
What are internal links? Simply put, hyperlinks embedded within the text which connect to other pages on your website. They’re secondary for authority compared to backlinks, but they make it easier for Google to explore your website and present a more cohesive site network.
How to add internal links?
The best method for utilizing internal links is your blogging! Insert internal links strategically to link your blog posts to your service pages, or vice versa. When embedding hyperlinks, try to avoid using phrases like “click here” or “learn more”, as they aren’t pertinent to the topic. For example, try to embed your links in a keyword phrase like “dog grooming,” if you have a service page dedicated to dog grooming.
SEO is a process with a lengthy learning curve, and we’re here to help you improve your website with our expertise. Pearl Marketing offers web design services and keyword optimization through copywriting. When you invest in our strategic marketing consulting, we can help you
Contact us for more information at info@pearlmarketing.com!
