Lets face it, we spend a few hours each day scrolling through our favorite social media channels. And for small businesses looking to generate a larger audience, it is a great way to engage with new and existing consumers!
Social Media Marketing Tip #1
Hashtags, Hashtags, Hashtags
As you probably know, hashtags are one of the most popular tools for identifying specific content. Whether it be searching for a marketing agency that specializes in #webdesign or tips & tricks for strengthening #seo, hashtags help consumers find what they are looking for.
Remember, hashtags can make or break your brand strategy. Use tags which are relevant to your posts instead of popular keywords used across various types of content. For example, if a consumer is looking to partner with a marketing agency that specializes in website design, they will utilize specific keywords related to the goal in mind to find information about the topic. However, if the keyword is misused only to help an agency gain exposure without actually offering that service, misleading information can damage a company’s efforts to expand. With this in mind, although hashtags are a great way to generate reach, you should keep your amount to about 3-5 tags.
How can you find trending hashtags related to your content?
It’s easy! Let’s look at Instagram for example. Before you click post, search for hashtags on Instagram to see how many posts use that keyword. You’ll also see a list of other popular instagram hashtags using similar words with the same data included.
#SocialMediaMarketing
Social Media Marketing Tip #2
Consistency is Key
Being consistent with your brand allows you to grow in audience engagement and acknowledge your brand. From the tone of voice used to describe content to the aesthetics of your company’s profile, your brand needs to be recognizable and easy to identify.
If you are a small business looking to diversify in services, highlight them! It is important to maintain an equal balance in content. Posting too much about one service can discourage audiences from reaching out to a company for additional inquiries.
Maintaining brand aesthetic throughout all marketing platforms ties together your business as a whole. From post content to color scheme, your brand should be eye catching and visually appeal to your target audience. Providing consistent tone and messaging not only emphasizes organization, but also creates harmony between social media platforms.
Most importantly, cohesive content helps businesses stand out from competition!
Social Media Marketing Tip #3
Interact With Your Followers
It is important to keep it professional on social media when promoting your brand. However, that does not mean reducing the amount of interaction with consumers. In fact, consumer interaction not only develops a personal connection with your brand, but also sets the tone for your company! Using the most out of interactive features geared towards each platform provides a gateway to creating a solid relationship with your brand, not to mention understanding consumer needs and input.
Which interactive features are common between social media platforms? We’ve created a quick list of options as well as their benefits!
- Question & Answer: Question & answer segments are one of the most popular options for interacting with your audience. It helps understand your consumers’ thought process and could be a great opportunity to offer your product/service as a solution.
- Polls: Polls are a fun, interactive way to find out consumer interests, habits, and opinions. Not only that, but it shows that the conversation goes both ways, and that consumer input matters to your business.
- Quizzes: Quizzes are a great opportunity for engagement. They can help your business gear services or products toward specific consumer needs.
- Contest/Sweepstakes: Who doesn’t love to participate in contests, especially when there is a prize involved! Make sure your prize is brand related, and generate excitement in new and existing leads.
